The Met: Rebrand Identity

My mission was to create a fresh new brand identity for The Met. I wanted to incorporate certain factors that Wolff Olins included in The Met’s current identity such as The Met’s famous red, enhancing the hues to create a fresher look, while making the transition into the new identity seamless. I created my logo from the famous architecture of The Met’s Fifth Avenue building, creating an arching ‘M’ derived from the building’s windows. My visual identity is aimed to engage a wider demographic to visit The Met, while also keeping the previous, older demographic engaged in the identity. I believe that we are in a time of shifting demographics, changing social behaviors, and pivoting cultural norms. My goal was to create an identity that will stay relevant at The Met for years to come.